I was invited (by my friend Dr. Julio Gonzalo) to be one of the keynote speakers in a workshop about Reputation Management that took place at CLEF 2014 in Sheffield last week, and this post are my toughs about this event.
First of all, I regret going to the conference just for two days and having to miss PAN (about plagiarism and author identification and profiling) and some of the keynotes, specially the one given by Professor Fabio Ciravegna.
The main topic of RepLab was Reputation Management. This area focuses on the changes in perception by the user for different entities, usually companies or brands. Such changes might be due to global events, marketing campaigns or any other unforeseen situations. The traditional role of reputation management from the research point of view is to define, monitor and evaluate such changes, and provide some type of analysis or report to human analysts who will act accordingly to the situation, mainly mitigating potential threads or understanding and maximising potential rewards.